Registration Opens for IAB MIXX Awards 2023. The 12th Edition Introduces 3 New Award Categories

IAB MIXX Awards, the only international digital festival in Romania, marks a fresh start for outstanding campaigns, inviting professionals in the digital communication field to showcase their work. The registration period for the 12th edition is set from October 18 to November 6: https://www.mixxawards.ro. The event is organized in partnership with Stup, an initiative by Banca Transilvania.

“IAB MIXX Awards Romania continues the tradition of discovering and acknowledging the achievements of the digital communication industry in Romania, promoting the best practices and innovative ideas. We believe that this challenge raises the standards, and this is reflected in the results that Romanian agencies achieve at the international festival,” says Doina Radicof, Partnerships Director of IAB MIXX Awards 2023.

Romanian Agencies Win Most Awards at IAB MIXX EUROPE 2023

“This year, we are excited to announce our partnership with BT STUP, a collaboration that promises to bring a new dimension to the event. Furthermore, the festival is expanding with three new award categories: Sustainability Campaign, Ecommerce, and In-Gaming – reflecting the trends and developments in the digital industry,” adds Alexa Constantinescu, Communications Director of IAB MIXX Awards 2023.

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This year’s creative concept is about the MarCom community, which, even if others don’t understand it (mothers, friends, aunts, etc.), IAB MIXX knows everything that happens within it. Like in 2022, the promotion campaign for IAB MIXX Awards is carried out by the national competition’s winner from the previous year, in this case, v8. At the European level, v8 received 4 distinctions: 1 Gold, 2 Silver, and 1 Bronze. Moreover, with a total of 11 awards, Romania was the most awarded country at the festival held in Madrid in May 2023.

“We are grateful that the 4 golds and the Best MIXX Award 2022 have translated into 4 international awards at IAB MIXX Europe. Now we are confident that our approach of putting entertainment for people first works, and we feel this trend in the industry as well. The organizers’ challenge to set the tone for this year’s festival communication campaign delighted us. The concept sheds a humorous and entertaining light on every job in the MarCom industry, not fully understood by friends, parents, aunts, or cousins. It is also an open invitation for advertisers, marketers, and media professionals to join the bubble that understands and rewards them for what they do,” said Adina Stănescu, Creative Director of v8.

Experienced International Jury Panel

A jury panel consisting of over 70 experts and specialists from Romania and other countries has the challenging task of evaluating the submitted projects. The best among them will have the opportunity to represent Romania on the European stage at IAB MIXX Europe. In the previous 11 editions, over 700 campaigns have been submitted.