Trilulilu signs license agreement with Universal Music and Roton

Trilulilu and Universal Music have announced that they have signed a license agreement between a file sharing site and the largest company in the music industry. This is announced as a premiere on the Romanian market, Trilulilu becoming the first Romanian site, with content provided by users, to hold broadcasting rights of Universal Music (the largest record label in the world) and Roton (one of the largest local music producers) content.

The license agreement is based on sharing advertising income and authorizes Trilulilu to stream any Universal Music song, even if it is uploaded by Trilulilu users. However, the songs will be available for listening only to Romanians.

“Universal Music content is the most appreciated by Trilulilu listeners, generating a few million plays on a monthly basis. For example, in 2010, Lady Gaga ranked first among Trilulilu listeners. In order to support this interest, we are preparing to launch official Universal Music and Roton channels, where the newest songs released by Lady Gaga, Rihanna, Inna or Depcentral will be available for listening”, stated Sergiu Biris (in picture), Trilulilu general manager.

“The great satisfaction that we, Universal and Trilulilu, will have will consist in seeing how in a relatively short while, more and more music sites will move on the “good side” of the market. Money can be made from music legally as well, and Trilulilu is such an example”, added Ioana Fesnic, General Manager at Universal Music Romania.

Romanian independent music label Roton, with whom Trilulilu has also signed a license agreement, holds five brands: Roton (contemporary music), dance arena (dance), NRG!A (pop ), R.U.L. (Roton Urban Label – hip hop) and TEZAUR (Romanian folklore).

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UPDATE: Biris Goran law firm has advised local website Trilulilu on the signing of the licensing contract with Universal Music. Trilulilu is the only Romanian website owning the rights to distribute Universal Music content.

“From the point of view of lawyer specializing in intellectual property rights, the objective of integrating the traditional music business with the online aspects of a business such as Trilulilu was a challenge because of its novelty and the complexity of the aspects involved,” said Ana Maria Andronic, senior associate with Biris Goran.