The Practice wins Ikea Romania communication account

The Practice, part of the Leo Burnett group, has become the PR agency of IKEA Romania starting August 15. The contract was signed for an initial timeframe of one year.

 Over the last three years, IKEA had been running the communication using internal resources.  

 The Practice was selected after an auction that took place between April and July, which took place in two stages. In the first stage, 10 agencies participated, while in the second stage the race was on among five companies. 

“The integration of the PR component in the external communication of the company has become increasingly important both locally and globally. Even more since we are part of a group of companies that run in 38 countries,” said Daniela

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