Teilor, a luxury jewellery brand, opens the first store in Hungary

Aurel Constantin 14/09/2021 | 16:19

Teilor, the chain of luxury jewellery stores present across the CEE region, opens its first store in Hungary, Budapest, on 17th September 2021 at Etele Plaza, the country’s brand new shopping and entertainment centre.


Teilor is one of the most important fine jewellery chains in Europe, with over 50 brick-and-mortar stores, out of which six stores are Teilor Exclusive, offering clients limited series of handmade and carefully selected jewellery inlaid with diamonds and precious stones. Its first Hungarian store is going to open in Etele Plaza, Buda’s newest and Hungary’s first smart plaza. The shopping centre is located in the largest multimodal transport hub of the Hungarian capitol. It will feature shops, a supermarket, restaurants, cafés, a multiplex cinema, a gym, a children’s play centre and a range of other services with nearly 1,300 parking lots.

The most advanced location and navigation system will facilitate parking in the building by indicating empty spaces, it will also help customers to find the chosen stores or services through a mobile application. In the inner space an interactive LED display media interface will add to the uniqueness of the centre. The complex is being developed under Futureal’s Stay Safe initiative designed to respond to the changing market demand due to the pandemic.

”We are honored to open Teilor first store in Hungary. After a presence built in the Central and Eastern European region, Teilor’s international expansion continues in Hungary, a dynamic market. With extremely courageous plans, the team’s ambition is to be the preferred luxury jewellery brand in the international area, an objective to be achieved by creating unique brand experiences, both online and in physical stores. Our expansion on Hungary market will continue and we plan to reach this goal by delivering one-of-a-kind experience to our customers”, said Willy Dicu, CEO Teilor.

Teilor is focused on providing an outstanding customer experience in premium locations, tailored to suit customers’ personalities and needs. Currently the brand operates four e-commerce platforms – teilor.com, teilor.ro, teilor.bg and teilor.pl.

The company was established in 1998 by entrepreneur Florin Enache and it currently has over 400 employees across the four markets.

“It is another triumph for the team of Futureal and Etele Plaza to host Hungary’s first TEILOR store. We are delighted that the outstanding location, digital solutions and services provided by our award winning, next generation shopping centre attract well established, prestigious, internationally recognized luxury brands such as Teilor”, said Krisztina Deutsch, Head of Leasing, Etele Plaza.

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