Stirixis begins operations in Romania

Newsroom 18/03/2011 | 17:00

Greek Stirixis has started operations in Romania. The company offers consultancy and design services with a focus on retail and HoReCa.

Alexander Athanassoulas, CEO Stirixis told Business Review that the company has an investment budget of approximately EUR 200,000 for this year. “In 2011 our biggest challenge will be to create a team that can operate under the know-how we have in Greece. We plan to cover this by an investment of about EUR 200,000. We are planning to reach break even at the end of the year,” he explained.

Athanassoulas says that local companies are open to the services offered by the company. “I would say that local companies are even more open than Greek companies. The reason for this is the fact that the crisis has made companies more cautious and they now understand the necessity to have a clear strategy and a clear positioning in order to survive. Companies have found out the hard way that during a boom period it is very easy for everyone to sell but during the crisis, one can see which companies have a clear positioning and who is actually offering value to the customers,” the CEO explained.

Stirixis was founded 15 years and it now runs two offices, in Athens and Bucharest, from where it coordinates projects at a regional level. For the past three year the company has posted a turnover of approximately EUR 1.5 million.


A promising outlook for the retail industry

According to a Stirixis study on the Bucharest retail market, the capital should see a recovery on the short run after two years of stagnation. Large scale retail projects such as shopping malls are heading towards offering more personalized and customized spaces while high street retail is expected to boom.

Fashion retailers, restaurants and entertainment operators have already started expanding to high street locations, bringing them closer to their customers. “We think that on the medium run Bucharest will experience an extensive development of retail in central areas such as Victoriei Square, Victoriei Avenue, Romana Square, University Square and the Old City Center,” said Athanassoulas.

In the coming years, there will also be an increase in the number of new concept store. “Concept means much more than an innovative idea. It is a perception, turned into a strategically approach, financial and creative, a set of elements meant to maximize profit,” concluded Athanassoulas

Simona Bazavan

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