Spotify CEO Daniel Ek: From failed musician to creator of music streaming giant

Newsroom 29/08/2018 | 16:12

Daniel Ek, the CEO of music streaming giant Spotify, says he wanted to be a musician but ended up as the founder of the most popular streaming platform for musicians.

Ek says in an interview that he really tried to become a musician but eventually gave up although he comes from a family of musicians.

“I went to [free] music school starting at about four. I learned how to play [the guitar]. Then shortly thereafter I got a computer, and those two things were always competing for my attention. I could never pick. As I got older, I was never an outcast, but I never felt like I was in a circle of people either. I was playing a lot of sports, but I wasn’t a jock. The musician crowd, none of them were really into computers. I could hang with them, I could speak their language, I could play with them, but I wasn’t really part of their crew. And then I had the other group, people who were really into computers. They accepted me, but I didn’t have time to hang out with all of them. So I kind of moved around to these various groups.

When I was 18 or 19 I actually tried to be a musician for a full year. I spent some time in a tour bus. I realized that music wasn’t the thing I wanted to do six hours every day. At a certain point you have to level up to yourself a couple of degrees and I just never made that commitment. You know, you were the second guitar one day or lead guitarist another. Then all of a sudden, there was another guitarist that came along that played better than you. So they stopped calling. That’s how it works,” he said.

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