Ad agencies Scala JWT and Cohn & Jansen will merge, with the new shareholding structure including all owners of intial companies. These are Petra Hoyos, Andrei Cohn, Cristina Jansen and Peter Jansen.
The cumulated turnover of the resulting agency stands at EUR 1.8 million and comes exclusively from the agency fees. The new agency will employ 50 people.
The decision to merge has been explained by the owners as coming from strategic business reasons and personal affinities. “On the one hand Scala JWT has several international clients in its portfolio, and JWT is one of the most powerful networks in the world (…) Cohn & Jansen is a solid local agency, with an important creative reputation, having mainly local clients in its portfolio. So we complement each other,” explains Petra Hoyos.
The new managerial team will include Alina Tudose (pictured) as managing director, Andrei Cohn as creative director, Demetra Garbaseveschi as head of business development, and Georgeta Petrescu as chief financial officer.
The agency will offer integrated services – strategy, creation, digital and direct marketing. The portfolio of the agency includes clients such as Avon, Bayer (OTCs), Bunge (Floriol, Unisol), GarantiBank, Henkel (Perwoll online), Karamolegos Bakery, Kraft (Jacobs, Nova Brasilia), MegaImage, Nestle (KitKat), Nokia, Praktiker (online), Romania Libera, Valvis Holding (Samburesti, Aqua Carpatica).