RTC takes Debenhams franchise regional

Local holding RTC Group has taken over the franchise rights to expand retailer Debenhams to 11 countries in Central and Eastern Europe, after bringing the chain to Romania, the Republic of Moldova and Bulgaria, where it has already opened seven shops. The company hopes to establish 100 Debenhams stores in the region in the next ten years, which would generate sales of over EUR 500 million.

RTC will target mall locations, with around 2,000 sqm of retail space for each store. The first three to five shops will be opened this year, with negotiations ongoing, while the number of units opened each subsequent year will be higher.

RTC runs fashion retail franchises through Rafar, which operates stores under the Catwalk Aldo, Olsen, Mandarina Duck, Kipling, Kanz, Pablosky, Forever 18, J.Press and Bijoux Terner brands.

Corina Saceanu

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