Romtelecom appointed the agencies that will provide services of creation, online strategy and media after a pitch that was launched a year ago and involved 20 agencies, according to paginademedia.ro
Thus, GMP Advertising has won the creation account for the residential segment of Romtelecom.
The creation and strategy account was managed by Graffiti BBDO before that.
The bidding for creation and events services for the commercial business segment has been cancelled, according to Romtelecom officials.
Webstyler will be in charge of the online.
Previously, Frank Digital had the account of online marketing and brand communication of Romtelecom.
Last but not least, the media account of Romtelecom was won by Media Investment, part of The Group, which also has the Cosmote media account.
Previously, United Media administered the media services of the company.
Otilia Haraga