Swiss company SGS will be represented by First Connect in relationship with the Romanian media

SGS Group – Société Générale de Surveillance – a global leader in testing, inspection, and certification, a company present in the Romanian market since 1922, announces the expansion of its communication channels with the media in Romania through the agency First Connect, previously known as First PR Agency. This initiative marks a new chapter in the group’s communication strategy, further strengthening its presence in the local market.

“Our decision to collaborate with First Connect was influenced primarily by their extensive experience in media relations and their deep commitment to understanding the specific and industry of each client, thus ensuring accurate and appropriate representation. SGS Romania’s goal is to ensure transparent and consistent communication regarding our services, products, and initiatives in Romania. SGS’s strategy includes expansion through the opening of new laboratories, the introduction of innovative services, and the consolidation of an active presence in the market,” said Gabriel Dalea, Marketing & Communications Manager at SGS Romania.

Starting in Romanian since 1922

SGS started its activity in Romania in 1922, in the port of Braila on the Danube, which was at that time the second-largest grain trading port globally, after Chicago. The activity was carried out under the name Jacques Salmanowitz – Société Anonyme Roumaine de Surveillance until 1947. After a hiatus during the communist years, SGS resumed its local activity in 1992 by establishing SGS Romania, headquartered in Bucharest.

The collaboration between SGS and First Connect will focus on the efficient communication of the latest news about SGS’s services, the inauguration of innovative laboratories, as well as informing and educating the specialized press about the significance and importance of quality certifications, compliance with current standards, and safety in international transport. This collaboration underscores the commitment of both companies to promoting transparency, innovation, and education in critical areas for sustainable development and global safety.

When You Need To Be Sure – Truth Worth Sharing

Operating under the motto “Truth worth sharing”, First Connect, formerly known as First PR Agency, reaffirms its commitment to providing its services to companies eager to maintain transparency in communication, a market presence, and excellent interactions with their clients. The agency focuses on disseminating essential information about organizational developments, new product launches, solutions, and services, as well as highlighting the latest industry trends. The rebranding signals not only a change in identity but also an expansion of the portfolio of services offered. Established in 2015, the company stands out for representing leading companies in the technology, services, or infrastructure sectors, with particular expertise in business-to-business (B2B) communication, addressing the audience with an empathetic and human-centered approach.

Effective Communication Strategy

“At First Connect, we believe that authenticity and transparency are the pillars of effective communication. Our dedicated team of experts combines industry knowledge with state-of-the-art digital tools to help our clients connect appropriately and authentically with their audience. We always advocate for conveying the truth, the real facts a company goes through. Our results and the efficient way we meet our clients’ needs have convinced representatives from SGS to collaborate with us. We are thrilled to collaborate with a company of SGS’s caliber, which, alongside the valuable clients we represent, will benefit from all the dedication of our team,” said Monica Muscă, a specialist with over 20 years of experience in technical communication.

SGS Romania has offices and laboratories throughout the country – Brăila, Constanța, Craiova, Cluj-Napoca, Drobeta Tr. Severin, Galați, Iași, Pitești, Ploiești, Slatina, Tg. Jiu, Timișoara, and other cities.

SGS is the world’s leading testing, inspection, and certification company, recognized as a global benchmark for sustainability, quality, and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories, working together to enable a better, safer, and more interconnected world.

The current First Connect brand, operating since 2015 as First PR Agency, represents well-known clients in the technology sector such as Axis Communications, ATEN Romania, ELKO Romania, Milestone Systems, Bergerat Monnoyeur, Brother România, Commergent, and other companies in technical fields, as well as other relevant industries. The rebranding process was implemented at the end of last year, with the support of one of Romania’s largest branding agencies – BrandFusion. This evolution reflects the agency’s commitment to staying at the forefront of innovations in communication, offering services tailored to the complex needs of its clients.