Red Bowler Blended Scotch Whisky was awarded a Silver Medal at “International Spirits Challenge 2022”

Deniza Cristian 22/06/2022 | 16:17

Red Bowler, a blended scotch whisky part of the Alexandrion Group’s portfolio, the largest producer and distributor of spirits and wines in Romania, won its first international recognition at the “International Spirits Challenge 2022”, one of the largest global competitions for spirits. Red Bowler won the Silver Medal in the “Scotch Blends up to 12 years” category during the international competition 27th edition.


The competition is based on a rigorous and independent “blind” evaluation process, which aims to encourage the high calibre of spirits entering the competition each year. Receiving entries from almost 70 countries around the world makes the “International Spirits Challenge” a truly global competition, defined as the international standard of quality and excellence.

“We were delighted to receive this medal in the “International Spirits Challenge”, a global competition that is a benchmark for excellence in spirits production. Red Bowler’s recognition reaffirms Alexandrion Group’s commitment to providing its customers with the highest quality products that remain in the consumer’s memory and pass the expert requirement test”, says Nicholas S. Kass, Executive Director for International Corporate Affairs at Alexandrion Group.

Red Bowler Blended Scotch Whiskey is a masterful blend of single grain and single malt scotch whiskies married to produce a smooth well rounded blended scotch whisky according to a secret recipe. Matured for at least 3 years in oak barrels, Red Bowler meets all production requirements of a blended Scotch whisky. The specific characteristics of Red Bowler (balance, uniqueness, and boldness) arise from the differences given by the production process: the geography, geology, and climate of Scotland, along with the skills and know-how of the master distiller and blender.

Red Bowler is produced in Scotland and bottled at the 1789 Alexandrion Saber Distilleries in Bucov (Prahova County), Dealu Mare region.

Positioned as a young, fresh, dynamic product with a genuinely daring character that appeals to both women and men to generate strong connections and emotions.

“Hat’s on!” is the expression chosen by the Alexandrion Group to evoke the idea that whiskey enthusiasts can join the journey of discovery, putting their Red Bowler “hat” on their adventure to cross borders and be together to drink scotch in an informal way, thus giving the definition of a modern and accessible brand. The brand is available in more than 30 markets, where Alexandrion Group operates either via its own affiliates or thought distributors.

BR Magazine | Latest Issue

Download PDF: Business Review Magazine June 2024 Issue

The June 2024 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “VTEX secures landmark partnership with major German retailer”. To
Deniza Cristian | 06/06/2024 | 16:28
Advertisement Advertisement
Close ×

We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

Accept & continue