UPC launches new HD channel and kidsaa‚¬a„¢ station

UPC Romania has launched a new HD channel and a channel for children. The company has expanded its programs in high-definition format by launching Utv Hd. Available to viewers from this month, it will join other programs available in HD format such as offerings from TVR, PRO TV, HBO, Eurosport, sport.ro, National Geographic Channel, The History Channel and Fashion TV .

“The HD TV package from UPC will reach nine programs in April, offering a diversified content on the entertainment, sport, education and information segments,” said Silvia Tomaschek, video product manager at UPC Romania.

HD television was launched by UPC at the end of October 2009. Currently, the company has over 7,000 subscribers. The price of the UPC HD package with nine programs is RON 15, no VAT.

UPC also launched Nickelodeon, which is available from this month, as part of the Medium and Large packages. Nickelodeon is brought to Romania by MTV Networks International (MTVNI), a division of Viacom Inc. It was included in the package following

demand from UPC customers, said the firm.

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UPC Romania posted revenues of EUR 123.4 million in 2009, down from the EUR 144.8 million it posted at the end of 2008, according to a financial report by Liberty Global.

The total number of UPC Romania’s TV customers was 1,249,000, compared to the end of 2008 when it had 1,624,900. Of these, analogue cable subscribers numbered 837,600, digital cable subscribers 231,000 and DTH subscribers 181,000.

Otilia Haraga