McCann PR wins the McDonaldaa‚¬a„¢s Romania account

Newsroom 23/08/2011 | 16:08

McDonald’s Romania has chosen McCann PR from a total of four PR agencies to be in charge of both its internal and external communication for the next three years.

“All the four agencies that have taken part in the pitch have made extraordinary efforts to understand the McDonalds’s spirit but the McCann PR team came closest to our vision and demands said Alexandra Olaru, HR & communication director of McDonald’s Romania.

The contract covers media relations and social media, brand communication for existing products and future ones, digital and on-line communication as well as crisis communication. McCann PR will also assist the fast food chain in implementing various sponsorship programs, charity and CSR.

McCann PR is affiliated to the Weber Shandwick global network

Simona Bazavan

Tags:
BR Magazine | Latest Issue

Download PDF or read online: November 2022 Issue | Business Review Magazine

The November 2022 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Samsung Remains Top Consumer Tech Provider on Romanian Market.” Read
Newsroom | 29/11/2022 | 10:17

    You will receive a download link for the latest issue of Business Review Magazine in PDF format, based on the completion of the form below.

    I agree with the Privacy policy of business-review.eu
    I agree with the storage and handling of my data by business-review.eu
    Advertisement Advertisement
    Close ×

    We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

    Accept & continue