McDonaldaa‚¬a„¢s Romania celebrates 15th anniversary

McDonald’s Romania celebrated last week the 15th anniversary of the opening of its first outlet in the country.

“Throughout our history, we are pleased to have employed so many people, contributed to the local economy and developed local products as we grow our brand. The long-term opportunity in our market remains strong. We will continue to match consumers’ changing lifestyles and needs by offering new services, new occasions to visit, and new menu offerings,” said Karen Bishop, managing director of McDonald’s Romania.

Located in Piata Unirii, the fast food chain’s first local branch served over 15,000 customers on its opening day, setting a central European record. Since 1995, the company has launched 62 restaurants in Romania, employed more than 3,400 people and invested over RON 300 million in the development of its business.

It has served a total of 500 million customers – more than 140,000 every day, according to the company.

McDonald’s plans to open three new restaurants in 2011 and remodel five existing ones. It expects a 5 percent turnover increase this year.

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Simona Bazavan