BRD launches ‘a la carte’ bank card

BRD has launched its first ‘a la carte’ bank card, which allows users to personalize the card with their own photos.

The new product, which has international coverage and comes with an attached chip, is being issued under both the Visa and MasterCard brands.

The card has all the normal uses, while the photos on it need to respect certain legal conditions such as copyright, intellectual property and trademarks.

“Everything started with the idea that people like to be able to choose. The card is becoming more than it has been until now, a reflection of the personality of the customer, who has the opportunity to own a unique and personalized banking product,” said Phillipe Lelarge, executive director of the strategy and marketing department at BRD.

The lender has more than 2.2 million valid cards and operates through over 1,450 ATMs and 20,000 POSs.

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According to its own data, BRD is the leader of the local e-commerce market, with a processed volume of more than EUR 80 million in 2009 and a market share of over 90 percent.

Anda Dragan