Telecom operator Orange posted EUR 1.055 billion in revenues last year, down 19.5 percent from the previous year, in spite of further expanding its customer base, according to recently issued data from France Telecom, its mother company.
The fall was due to the maturity of the telecom market and the economic instability, said company officials. The average revenue per user was EUR 92.
“While the in-net consumption increased as a result of the competitive offers we launched on the market, the level of revenues continued to reflect the impact of regulations, the decrease in tariffs and the evolution of the currency exchange rate compared to last year,” said Thierry Millet, CEO of Orange Romania.
Orange had 10.9 million customers at the end of last year, up 6.2 percent on the year before. In the last quarter of last year, the company attracted 300,000 new clients.
Following the restructuring of its subscription portfolio, more than half a million users adopted one of the new tariffs. The mobile operator’s number of broadband clients rose by 62 percent to 2,708,000. The company invested in its network last year. Its HSDPA network now covers 800 localities while the EDGE network has national coverage and ensures the stability of the mobile connection during travel.
Among the main projects that Orange implemented last year was to re-structure its portfolio of postpay offers. The company launched a program of franchises with 100 Orange stores inaugurated in 2009, and developed its online services.