Muller Dairy Romania promotes Tzafrir Granat to country manager

Tzafrir Granat was promoted country manager of Muller Dairy Romania. Since 2008 he has worked as marketing vice president, being responsible for launching the Muller brand on the local market and later for increasing the brand’s notoriety countrywide.

Granat is taking over from Jacob Katz who was appointed to another position in the CBC Group. Before coming to Romania, Granat worked for Prigat Israel for five years as marketing VP. Between 1995 and 1997 he worked as deputy sales and marketing director for the ice-cream division of Nestle Israel.

Granat holds an MBA with distinction in marketing from the Tel Aviv University and a bachelor in business management.

The marketing VP position of Muller Dairy Romania will be taken over by Eduard Popisteanu.

Simona Bazavan

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