Local crisis survival stories analyzed in new book

PwC Romania has launched the business strategy book, Success Formulas for the Next Decade: Companies that have Overcome the Crisis, at a special event hosted by the National Bank of Romania. It is the first such book published in Romania including detailed analysis of the winning strategies of international and local companies from various industries.  

The manual was written by a team of PwC Romania consultants, led by Vasile Iuga, country managing partner PwC Romania and managing partner PwC South-Eastern Europe, and Dr. Andrej Vizjak, partner, PwC Romania, consulting leader, South-Eastern Europe.

“In the current economic context, where concentration trends in all economic sectors are very strong, access to financing is costly and difficult and globalization is putting pressure on companies to compete worldwide, this book identifies a series of strategies through which companies can not only survive, but thrive,” said Vizjak.  

The central argument of the book is that, based on their degree of internalization and product diversification, successful companies can be divided into four main categories: the local specialist, the regional hero, the international champion and the industry shark, each with specific growth patterns.

“We have tried to define the development stage of several important Romanian business players, based on the framework introduced in the book, to identify the success formulas that can be applied so that companies emerge as winners of the next economic growth cycle, while some develop into true global actors,” said Vasile Iuga.  

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The book sets forth a model for growth based on the analysis of 600 successful companies selected from the largest 8,000 firms worldwide.n sooner than the end of 2014.

 Corina Dumitrescu