Lidl opens first self built stores on Monday

Newsroom 07/10/2011 | 14:04

Discounter Lidl has announced that it will open the first 11 self built stores next Monday. The stores are located in Bucharest (2 units), Campulung, Dragasani, Focsani, Giurgiu, Pitesti, Selimbar and Timisoara.

The announcement comes after this June all of the 107 local Plus Discount supermarkets have been rebranded into Lidl stores.

The retailer has also launched n Romania, and at the same time in Poland, the Czech Republic and Slovakia, an image campaign on all media channels. The focus is on highlighting the regional products in the stores’ offer.

Discount supermarket chain Lidl bought the local low-cost chain Plus from German owner Tengelmann in February 2010. Part of the German Lidl & Schwartz Group, which already runs Kaufland stores in Romania, Lidl took over the entire Plus business in Romania and Bulgaria, including all employees. Plus entered the Romanian market in 2005.

Simona Bazavan