IT&S, importer and distributor of products in Copy & Print, Document Management & IT Solutions and Imaging & Multimedia, predicts it will post a turnover of EUR 15-18 million in 2010. “We aim to diversify the categories of traded products in the first half of the year 2010, adding to the existent portfolio the LCD television sets,” announced Dana Iorga, the General Manager of IT&S. The company posted a turnover of EUR 25 million in the fiscal year 2008- 2009. For 2010, IT&S aims to reach a turnover of EUR 15-18 million, function of the evolution of the market.
“In our opinion, the market has reached rock bottom and most likely, 2010 will be a year of relative balance in which, if there is a growth, it will not be significant- somewhere around 5 percent,” she said.
Given that Romanian economy reacts with at least a 6 month delay compared to the global market, the company’s GM said she expects it to return on growth in the second part of 2010, or most likely starting with 2011.
Iorga says that what could lead to a growth of the market are governmental products but “they remain a mystery for 2010, especially since in 2009 there were no such initiatives. Thus, for the current year, a new direction of evolution for the market could be traced function of such a project. This could influence the segment of PCs, because usually the acquisition of equipments targets this segment,” she concluded.
According to the company, netbook sales remain constant and in 2010 the weight of the netbooks will increase in the sale mix.
In the case of desktops, the demand for mobility in the current context will lead to a decrease in sales.
However, the number of laptops sold in 2010 will increase by at least 20 percent, but this growth will depend on the price difference between the PC and laptop, but also on the evolution of the market in general. Over the last period, the price of laptops has increased with 4-5 percent, according to the company.
As far as professional products are concerned, they have their own niche and depend on the niche for which they are created. “The sales of professional products have decreased in 2009 and estimations for this year point to the fact that things will not change since from now on acquisitions will be made based on immediate necessity rather than on impulse,” concludes Iorga.