Last year, Mega Image implemented a recruitment campaign that addressed every segment of the local labor market, including older people.
“We targeted retired people who either have a small pension which cannot support their monthly expenses, seniors having difficulty in finding a job due to their age, and those who have an active lifestyle, despite their age, and want to socialize in a friendly environment provided by the teams in our stores,” say representatives of Mega Image.
The campaign took place between July and December 2017 and offered participants a choice between different work schedules – part-time and full-time / weekends only or exclusively Monday-Friday. For its recruitment campaign, Mega Image partnered with the local social service provider for seniors which works closely with day centers and seniors’ clubs. These represented a channel for promoting employment opportunities and facilitating the reintegration of older workers in the labor market.
“As a result of the campaign, the overall number of senior employees, aged above 50, increased by 17.8 percent, and currently they account for 13 percent of the total number of employees. The last research carried out in fall 2017, revealed that one of our strengths is that we are a company offering equal employment chances for candidates (84 percent),” they say. According to the company’s data, Mega Image had 10,153 employees in 2017.
Mega Image has been awarded for the Best Employer Initiative at Business Review Awards 2018.