Hit by Facebook data scandal, Cambridge Analytica shuts down

Ovidiu Posirca 03/05/2018 | 09:18

Cambridge Analytica, the controversial political consultancy, is shutting down. The company was accused of improperly obtaining personal information by harvesting Facebook data.

According to Facebook, data about up to 87 million of its members was harvested by a quiz app and then passed on to the political consultancy.

The social network said its own probe into the matter would continue.

“This doesn’t change our commitment and determination to understand exactly what happened and make sure it doesn’t happen again,” said a spokesman.

“We are continuing with our investigation in cooperation with the relevant authorities.”

Clarence Mitchell, a spokesman for Cambridge Analytica, referred the BBC to a statement on the firm’s website.

“Over the past several months, Cambridge Analytica has been the subject of numerous unfounded accusations and, despite the company’s efforts to correct the record, has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising in both the political and commercial arenas,” it said.

“Despite Cambridge Analytica’s unwavering confidence that its employees have acted ethically and lawfully… the siege of media coverage has driven away virtually all of the company’s customers and suppliers.

“As a result, it has been determined that it is no longer viable to continue operating the business.”

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