Heineken Romania reports a 7 percent turnover increase for 2010

Heineken Romania has reported a RON 934 million turnover for 2010, 7 percent more against the previous year. Sales volumes went up by 6 percent, mainly due to the Ciuc Premium and Bucegi brands.

“In 2010 Heineken Romania has reported a 7 percent turnover increase compared to 2009, against the local beer market’s downward trend. This performance proves that our long term strategy of focusing on market share is paying off although 2010 was difficult economic and financial year,” said Jan Derck van Karnebeek (pictured).

Starting this month Heineken Romania will import 8 more brands from the company’s international portfolio: Amstel, Birra Moretti, Krusovice, Foster’s, Murphy’s, Strongbow, Sol and Desperados.

The Romanian beer market went down by 3.5 percent last year, reaching a volume of 17 million hectoliters, according to the Brewers of Romania Association.

Simona Bazavan

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