Fashion Days posts a turnover of RON 119 million in Romania in the first eight months of the year, by 70 percent higher than the same period of 2016. At the group level, in Romania, Bulgaria and Hungary, the Fashion Days sales increased by 60 percent up to EUR 41.5 million, in the same interval.
The Fashion Days results in the first eight months of the year exceeded the initial estimations and the accelerated growth tendency will be maintained. At the level of the entire year, Fashion Days estimates a growth by approximately 50 percent of the turnover compared with 2016.
„Fashion Days is among the few players from the region with sufficient resources to develop fast, for many years in row and with the ability to determine, basically, the entire market to adapt to an alert growth rhythm. In Romania and the region where we are present, we aimed since the beginning of the year to grow very much on all areas, both at sales level, clients number, brands from the offer and to accelerate the investments to increase the estimated growths. In the three countries where we are present, during time, over 700,000 clients ordered from Fashion Days and since the beginning of the year we sold over 2.18 million products,” said Robert Berza, CEO Fashion Days.
The main sales channel preferred by Fashion Days clients became the mobile phone, on which the brand is focusing its communication efforts. Currently, over 40 percent of the orders are made through the mobile application Fashion Days.
During 2017, Fashion Days expanded the production line for its own brand, Zee Lane. Currently, the Zee Lane sales represent 10 percent of the overall Fashion Days sales in Romania, Bulgaria and Hungary.