Edenred Romania, the largest company issuing benefits cards and vouchers for employees, purchased Benefit Online, the largest platform for flexible extra-wage benefits in Romania, founded 6 years ago by entrepreneurs Adrian Sarbu and Stelian Bogza.
The Benefit Online platform helps companies transfer the choice of benefits directly to employees: they can create their own benefits package, from a range of thousands of options, both in the area of those with tax advantages (meal and cultural tickets, private pensions, insurance) / health, vacation, gifts or professional courses subscriptions, as well as in the area of corporate discounts (fitness and wellness subscriptions, fashion and beauty, shows and events, restaurants and cafes, telecom, appliances and technology, etc.)
Due to these solutions, client companies in Romania can improve their human resources policies and increase their attractiveness as employers in a highly competitive labor market.
Benefit Online today has more than 100,000 active users, from over 250 client companies from various industries, such as IT & software, production, financial services, call-center & shared services or services. Nearly 3,000 unique extra-wage benefits, from over 2,000 providers, are included in the Benefit Online platform. In 2018, the most popular benefits chosen by the employees were meal vouchers, gifts (cards and gift vouchers), transportation settlement (to / from work), domestic tourism (holiday vouchers) and private pensions (pillar 3).
”Through the acquisition of Benefit Online, Edenred expands its range of digital solutions, accompanying each level of the ecosystem on the labor market (employees, employers, benefits providers). We want to give them both the freedom and the tools to configure their own strategy and benefits tailored to each company and each employee. Digitalization, diversification, permanent innovation are part of our identity, so Benefit Online is a natural partner and we are proud to support and develop the platform together from here onwards,” said Dana Sintejudean, General Manager Edenred Romania & Moldova.
Following the transaction, the Benefit Online brand will continue to develop with the same management and operational team, benefiting in addition to the innovation, technology and commercial support resources of the Edenred Group.
”We are confident that together with the Edenred team and by joining our professional skills we will create a superior experience for the users of the Benefit Online platform, we will be able to further diversify the range of suppliers and at the same time we will be able to extend the solution to both new companies in Romania as well. and from other markets in Europe,” said Stelian Bogza, co-founder of Benefit Online.
“The services we provide to our current customers remain unchanged and we will continue to develop our current business with Edenred, doubled by the ongoing concern to develop new retention and loyalty solutions for companies in Romania,” said Adrian Sarbu, co-founder of Benefit online.
“Edenred responds to the ever-growing need of companies that want to improve employee loyalty, motivation and purchasing power, offering them a variety of benefits through simple and flexible digital solutions,” said Maxime Jullien, Business Development & Strategy Director at within Edenred Romania.
The transaction is subject to the approval of the Competition Council.
In Romania, Edenred is the largest company providing benefits for employees, through prepaid cards and vouchers, accompanied by various online and mobile solutions. Edenred issues in Romania cards and meal vouchers, gifts, cards and holiday vouchers, cultural and business cards, nurseries, social tickets, as well as prepaid cards for business expenses. Edenred has locally over 35,000 client companies, 1.5 million employees, users of its benefits solutions and 65,000 partner traders, served by a team of over 200 employees.