Involvement in the community through education, digital inclusion, environmental protection and a safer and more useful digital environment for children are the main CSR project areas for Orange Romania. The Orange Educational Program, Parinti la Scoala (Parents at School), Oferta de nota 10 (Offer of Grade 10), Saptamana Voluntariatului (Volunteer Week) and SuperCoders are some such projects. For ten years, the company has managed the Orange Educational Program, developed in order to offer students the opportunity to fathom and put into practice the information gained during their studies through specialized courses. Youngsters benefit from theoretical and practical information coming from Orange specialists.
The Parinti la Scoala project is an initiative launched last year to identify the difficulties that individuals unfamiliar with the use of new smartphones technologies or social networks face. The company also created an online platform where anyone interested in developing their digital skills had the chance to sign up for workshops. There were 15 workshops organized in a total of five Romanian cities, where over 150 parents had the opportunity to discover, with the help of Orange trainers, how technology can have a positive influence on their lives.
In addition, through the Oferta de nota 10 campaign the company attached a good cause to an offer that contained benefits for its customers. Throughout this project, Orange invited its customers to meet and support the young Romanian mathematics Olympians financially. Each of the 40 students was granted EUR 2,500 as the campaign raised EUR 100,000. Involving its employees in volunteering is another action for Orange. Last year, over 700 of its employees together with bloggers and local celebrities gave 600 children from five Romanian cities a virtual tour of the Grigore Antipa National Museum of Natural History in Bucharest. “By fostering a culture of volunteering within our colleagues, we intend to get them to become promoters of the projects they believe in and initiators of change in the communities they are part of,” say representatives of Orange. Last but not least, SuperCoders is an Orange global initiative that is implemented simultaneously in four countries in Europe (Romania, Poland, France and Spain) and another five countries in Africa. Throughout this program, children between 10 and 13 participate in programming workshops created especially for their level of understanding.