Cosmos Mobile opens new concept store in Sun Plaza

Newsroom 08/03/2010 | 13:50

GSM distributor Cosmos Mobile has opened a new concept store in Sun Plaza Mall in Bucharest. The store operates under the brand 4free and was developed as a concept store with personalized display spaces and special products, gadgets and various telecom offers for consumers.

This is the second concept store opened by the company in Bucharest, after it inaugurated the first in Plaza Romania in 2009. The shop covers a surface of 45 sqm and was opened following an estimated investment of EUR 50,000. It represents the beginning of Cosmos Mobile’s development plan for 2010. So far, the firm has invested EUR 800,000 in the development of its GSM retail network on the Romanian market.

“Our aim is to differentiate ourselves on the telecom market as a top distributor for prepaid products. Our strategy to achieve this includes both a coherent and consistent expansion of the GSM distribution network and the introduction of unique products in our distribution offer,” said Michalis Kontos, general manager of Cosmos Mobile.

The firm distributes prepaid products from telecom operators Cosmote, Orange and Vodafone through a network that includes 7,500 centers of sale for prepaid products, of which 6,000 are visited monthly by the company’s representatives. Cosmos Mobile has a 20 percent market share for Cosmote prepaid products. It aims to increase its market share this year for prepaid Cosmote products to 24 percent compared to the 20 percent market share it had in 2009. Cosmos Mobile was founded in December 2005 when Cosmote launched its commercial operations in Romania. It has a staff of 50, and a network that comprises over 30 dealers and 50 stores opened in major cities.

Otilia Haraga


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