AXA Life Insurance plans top five position among local players

Life insurance group AXA has made its official entrance on the local market, after taking over the majority share package of Vienna Insurance Group from Omniasig Life Insurance in 2010. The acquisition was part of the group’s strategy to develop on emerging markets, especially the CEE markets, which it sees as high growth potential ones.

“We have designed a rapid development strategy to increase our market share so as to be among the top five local players within the medium term on the life insurance segment by client acquisition,” explained Violeta Ciurel, president and CEO of AXA Life Insurance.