Agricola Bacau sells 28 percent more poultry in 2010

Local meat producer Agricola International Bacau has reported a RON 279.258 million turnover* (approximately EUR 66.5 million) for 2010, a similar level to the one registered in 2009, said company representatives. Last year the company managed to sell 26.164 tones of poultry, 28 percent more than in 2009.

“In 2010 at Agricola International we set out to increase the turnover by selling more poultry and thus by developing our core business in which we have invested considerable amounts of money over the years. Sales volume went up by 28 percent and the value by 21 percent,” said Grigore Horoi, president of Agricola Bacau. Horoi added that the increase was not enough to influence the group’s overall results.

“Paradoxically, although elsewhere in the FMCG industry there were price hikes, poultry is one of the few products that registered deflation. Overall, the negative impact on our industry reaches -32.9 percent,” said Horoi, explaining that the elimination of product subventions, a rise in cereal prices and an overall decrease in poultry prices contributed to this result. Last year the company had a market share of 14 percent, up to 16 percent market share in the modern retail.

Agricola International Bacau is part of the Agricola Bacau Group. Other companies in the same group are Salbac, Europrod and Avicola Lumina Constanta. Salbac, which produces meat cooked and smoked products saw its turnover go up by 30 percent. Europrod, the semi-prepared food products division reported a 7 percent increase of its turnover while Avicola Lumina Constanta, sold 4 percent less eggs in 2010, bringing its turnover down by 15 percent.

*According to the company the number does not include subventions