Adriana Tabac joins professional services firm EY Romania team as director of the brand, marketing and communication department. In her new role, she will be in charge of the marketing and communication strategy of EY, as well as the brand identity of the company.
Tabac has an experience in brand management, PR and external communication, especially in consumer marketing, corporate affairs, advertising and brand identity.
She started her career at ProTV. In the last 20 years she has worked in PR agencies (Image PR), in international companies (Coca-Cola and Enel) and in entrepreneurship (class Living). Tabac was brand manager at Coca Cola for Balkan area and led several campaigns from FMCG.
“It’s an honor and at the same time a challenge for me to be part of the EY team. I’ve met here professionals and I am convinced that combining my experience with the one of the team, we’ll succeed in reaching our objectives,” said Tabac.
She has a Bachelor’s degree in Romanian language and literature at the University from Chisinau and a Master’s degree in communication sciences at the National School of Political and Administrative Sciences (SNSPA) from Bucharest.
She is passionate about sports, classical music and travels. She is the founder of a triathlon club, she attends marathons and is involved in fundraising actions for social causes.
EY has over 230,000 employees in over 700 offices around the world.