TBI Bank’s flagship 15-month deposit in Lei with 4% interest rate becomes the most preferred product by the bank’s customers

In the volatile economic context generated by the pandemic, many Romanians looked for safe and profitable options to save money. So, the accelerated growth of TBI Bank’s savings solutions comes as no surprise. The 15-month Lei deposit, a well-established and appreciated product by both online and agency’s customers, became a flagship choice in the first six months of 2021.

Offered by TBI Bank, one of the most dynamic and profitable banks in the Southeast Europe region, it has a market-leading 4% interest rate, and currently represents more than 50% of TBI Bank’s depositors base. There is a reason for that: more and more customers search for protected mid- to long-term savings options that generate good enough yield to cover the inflation, and this is exactly what TBI offers – one of the best value propositions on the market secured by the Deposit Guarantee Scheme up to 100 thousand EUR or their equivalent in lei. In addition, instead of offering this product only to new customers and after its maturity to reprice at lower rates, practiced by many banks on the market, TBI’s 15-month deposit automatically prolongs for the same period at the applicable interest rate at the moment of maturity – for both new and existing customers.

This exclusive savings instrument was introduced last year and is available both online and in the Bank’s agencies. “The 15-month deposit significantly increased its popularity this year, continuing the trend seen in 2020, and is now the preferred choice for many TBI Bank customers. This development can be explained mainly by two facts – we listen to our customers about what they need and we offer a great rate. The latter is because of our efficient and lean operations that our phygital business model brings – this enables us to share our cost savings with our customers. Our test of the market with the 15-month deposit was highly successful and this is why we decided to introduce it to the broad audience through an out of the box TV campaign aiming to bring awareness around the savings topic – how people usually save and how they get adequate returns from their savings.”, says Lukas Tursa, SVP Funding.

TBI Bank reported more than 20% growth for its retail deposits portfolio for 2020, while the number of clients increased by 40%, thus reflecting the savings appetite of Romanian consumers in the pandemic year. In 2020 the online deposits were the most popular product for TBI’s customers, doubling in volumes, explained mainly by the high value the purely digital environment brings for them.