TBI Bank partners with iSTYLE to offer interest-free BNPL on all Apple products

Aurel Constantin 07/09/2021 | 11:11

TBI Bank, the fastest growing phygital lender in the South-Eastern Europe region, signs a partnership with iSTYLE, the largest Apple Premium Reseller in the region. This partnership will allow Apple customers to benefit of the ease and flexibility of alternative payments through the innovative technology-based platform TBIPay.


The platform, powered by TBI, supports online and offline retailers to boost sales and increase the customer base by making their products more accessible to users. Designed to match the needs of both customers and merchants, TBIPay provides a high-quality lending experience, in a fully digital environment.

Now TBIPay is set to also help Apple fans with its seamless process. With no additional documents required, 100% online, instant approval, iSTYLE customers can now have the product they desire immediately and pay later in installments according to their budget. And what’s even better – TBIPay’s financial instrument is interest-free.

“As the shift to online retail accelerates, TBIPay is now available on iSTYLE’s ecommerce platform, and as such many clients have already benefited from purchasing an Apple product and paying with our BNPL solution. This partnership brings tailormade payment solution to our customers and accommodate evolving shopping patterns and needs”, says Ionut Sabadac, Head of Merchant Solutions.

“2020 was a year of change, characterised among other things, by a considerable leap in the use of technology, both from consumers and retailers point of view. Through our new cooperation with TBI, our focus is to fulfil the market demand and make Apple products affordable for everyone, offering a financial solution easy to claim through our online platform, that will give people the power to use the products they love”, says Valeriu Ion, General Manager iSTYLE Romania, Bulgaria and Adria Region.

The Bank’s collaboration with partner merchants which are using TBIPay solution has resulted in 60% increase in online and instore sales in 2021 vs same period of 2020. Thus, TBIPay has been a key instrument for retailers seeking to boost their sales in the physical and digital world, but also offering customers an easy and accessible way to purchase the products they want immediately and pay later.

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