UNTOLD, the Mega Festival in Dubai, takes place at Expo City Dubai

UNTOLD, a Romanian brand born in Cluj, becomes the key entertainment partner in Dubai, the most futuristic and innovative destination in the world. To mark its debut in the city of the future, UNTOLD and Armin Van Buuren have set two world records on the most famous building in the world, Burj Khalifa, the symbol of Dubai: a live show at the highest height ever performed on the tallest building on the planet, as well as the use of the largest LED screen in the world during the show.

Get ready for an unparalleled music extravaganza! UNTOLD, globally renowned as one of the biggest and most impressive festivals in the world, is preparing for its highly anticipated debut in Dubai in February 2024, at one of the city’s stunning attractions, Expo City Dubai.

As the cultural and exclusive entertainment epicenter of the world, Dubai represents a significant step for any brand with a global vision. UNTOLD Dubai promises to revolutionize entertainment and become a new symbol of this remarkable city. The festival will transform Expo City Dubai into a paradise of musical and cultural diversity, offering a complete experience.

“Hosting such a massive event like UNTOLD at Expo City Dubai is the perfect choice for us. This way, we can showcase the value and capabilities of our city to the world, proving that we can organize a mega-festival. The UNTOLD festival strengthens our position as an international events hub and aligns with our visionary leader’s ambition to make Dubai the best destination in the world in all aspects: to live, visit, or work. Entertainment and music unite people, and we are thrilled to create such an experience here for the over 200 nationalities residing in Dubai, for whom Dubai is home. We are excited about the partnership with this extraordinary festival, UNTOLD, and we are confident that together we will take entertainment to the next level, creating sensational live experiences, an amazing multicultural mix, and memorable moments for everyone,” says Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE).

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The famous Expo City Dubai will become the home of UNTOLD Dubai, providing fans with an experience that reflects the energy and identity of the city. When you combine Dubai – the home of the largest international hub and the world’s exclusive tourist destination, Dubai Expo City – a tourist attraction with over 24 million visitors in the first six months of its opening, and the UNTOLD festival, the result is one: an epic festival experience.

“Expo City Dubai is the home of incredible rhythms, sounds, and breathtaking panoramas from around the world, and we are thrilled to become the home of the UNTOLD festival. It will undoubtedly be an incredible musical and visual spectacle, and together we will create a true celebration of culture and diversity,” adds Sholto Douglas-Home, Chief Sales, Marketing & Communications Officer at Expo City Dubai.

 

The launch of UNTOLD Dubai with Armin Van Buuren also means two world records

For the official launch in the most spectacular city in the world, UNTOLD and world-renowned DJ Armin Van Buuren have set two world records on the most famous building in the world, Burj Khalifa, the symbol of Dubai. A live show at the highest height ever performed on the tallest building on the planet, as well as the use of the largest LED screen in the world during the show. Armin van Buuren’s show, created in collaboration with UNTOLD on Burj Khalifa, will be seen by fans around the world this summer.

“There is an incredibly strong connection between me, the UNTOLD festival, and the fans. I don’t think I have ever felt more alive than on the UNTOLD stage, and that’s what makes the new show for UNTOLD Dubai incredible. I am so happy that I mixed on the 148th floor of Burj Khalifa and set two world records doing what I love: playing music for all the fans who are so precious to me,” notes Armin van Buuren.

Festival fans can register for the first UNTOLD Dubai 2024 subscriptions

Supported by the Ministry of Economy and Tourism of the United Arab Emirates and in partnership with Expo City Dubai, UNTOLD Dubai is ready to become a new attraction on the international entertainment map.

“We are impressed by the vision and ambition of Dubai. We believe that we share these qualities, making Dubai the perfect place to continue showcasing the unique concept of UNTOLD to the world,” says Bogdan Buta, Founder and CEO of UNTOLD.

To find out more about UNTOLD Dubai and gain access to early-bird tickets and exclusive offers, fans from around the world can register at untold.com/dubai.