Alexandrion Group has unveiled the new Hendrick’s FLORA ADORA

Mihai-Alexandru Cristea 20/06/2023 | 17:43

Hendrick’s FLORA ADORA, this summer’s garden party gin is now available in limited edition in Romania, through the Alexandrion Group, the leader in the production and distribution of spirits and wines in Romania. With an inviting flower aroma and a fresh character, given by the plants in its composition, FLORA ADORA was inspired by the passion of the Master Distiller Lesley Gracie to observe nature and fauna, during her long walks through the garden of the Hendrick’s Palace.

 

Alexandrion Group unveiled Hendrick’s FLORA ADORA to the public from Romania through an event where guests had the opportunity to taste the new gin created in Hendrick’s Gin “Cabinet of Curiosities” and learn its story.

“We are delighted to bring Hendrick’s latest curiosity, Flora Adora, to Romania. The launch event brought together the brand’s greatest ambassadors in the country, from top bartenders to our most supportive influencers and journalists, to celebrate this new creation in Hendrick’s own inimitable way. Hendrick’s Gin is on a fast growth trajectory in Romania and we look forward to seeing Flora Adora across the country this summer,” said Rob Curteis, Chief Marketing Officer, Alexandrion Group.

Hendrick’s FLORA ADORA brings the consumer closer to nature and advocates for environment protection.

There is a magical party within the walls of Hendrick’s Gin Palace. Butterflies and bees dance in frenzy, indulging in a scented wildflower bouquet. Out of love and respect for nature, aware of the importance of protecting unique and precious ecosystems and using her expertise in chemistry, Master Distiller Leslie Gracie created an appealing and distinctive floral infusion and used it as base for a unique gin: Hendrick’s FLORA ADORA.

Perfect for this summer’s garden parties, Hendrick’s FLORA ADORA is made combining 11 botanicals, which are distilled in two pot stills. The delicious rose and cucumber duo and an extra flavour resulting from a rigorous and secret selection of pollinator-attractive flowers are then added to the mix. Hendrick’s FLORA ADORA is a surprising, floral, and refreshing gin that was born in the Hendrick’s Gin “Cabinet of Curiosities”.

This cabinet is not a metaphor, but a real laboratory in Scotland and is part of the Hendrick’s Palace. In this lab Leslie Gracie experiments with gin recipes that combine, in an unexpected and innovative manner, herbs and a multitude of other specific ingredients, to offer gin lovers new, tasty varieties.

Hendrick’s FLORA ADORA has an alcohol concentration of 43.4% and is bottled in 0.70l bottles. It is available in Romania through specialty stores, large retail chains, e-commerce stores, in HoReCa partner locations, but also via the online store of the Alexandrion Group.

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