Daniela Vercellino, Human Resources Director at Societe Generale Global Solution Centre, will be a speaker in the All-Star | Employer Branding Panel at BR’s upcoming Working Romania | Autumn 2021 Edition.
With more than 18 years of experience in HR, Daniela has an extensive international exposure in companies active in a varied range of industries. During this time, Daniela succeeded in building efficient strategies and in coordinating complex internal programs with a strong positive business impact and results which also succeeded in reaching a high retention level of employees.
Her passion for people and the desire to better understand them appeared long before starting her current profession. Daniela has a PhD in psychology, is a Babeș-Bolyai University graduate and spent 12 years as collaborator. More than that, she is a member of the Industrial Organisational Psychological Association in Romania (APIO) and author of several articles and chapters in psychology books.
Currently, Daniela is HR Director for Societe Generale Global Solution Centre, one of the global service centres for the Societe Generale Group. Having started in 2017 her career in the company, Daniela coordinates the entire HR Corporate activity for all the service centre’s business lines – with a team of over 2,000 specialists and experts.
“The times we live in bring to light a predominant individual behavior that makes the difference between success and failure. This differentiator is the behavior we approach the change with. In our personal life, as soon as we want to find out an information, we open the internet and look for it – we read articles, news, studies, opinions on the respective topic. It is interesting, however, that this is not the first instinct we act upon in the professional environment, although the humanity has evolved enormously in the research area and the studies are now available to everyone, if there is interest to find them.
Currently, I want to develop within the organization a strategy for bringing research as a resource among the teams. To give an example, a topic of interest for HR is staff attrition, we are interested in this indicator, we follow its trend, we report it, we look for causes and propose measures, without necessarily thinking that there are already numerous studies done on this subject, since ’50s and up to the present.
In this direction, I have started an initiative HR team – periodic meetings to go through research studies and we come up with ideas, interpretations, concrete actions that we can bring in our daily working environment. From my point of view, it is a powerful niche that we can all benefit from. I strongly believe that each person is responsible to develop individually, while the company must create the framework for both individual and collective developments. But evolution has not the same meaning for everyone – some want to advance hierarchically, others want to change carrier often, others simply prefer to do a single long-term job, in an efficient manner, and we ought to respect choice and needs of each person.
In general, people as a species function based on the principle “maximum result with minimum effort” and that is why change is generally so difficult. When we want new results or behaviors, we need to allocate extra effort to replace the old patterns.” Daniela Vercellino said in an interview titled “The engine that drives human potential” for the Societe Generale GSC website.