Andrei Cretu, Co-founder Pluria: #futureofwork, employee satisfaction & company challenges

Deniza Cristian 15/02/2022 | 14:55

A Speaker in All Star | Employer Branding panel at BR’s recent Working Romania HR Conference, Andrei Cretu, Co-founder Pluria, shares his perspective on keeping the employees satisfied and productive, while the companies must face the challenges of these pandemic times.


For Pluria, Andrei Cretu, Co-founder, says that this change in the ways of working would’ve happened even if the pandemic didn’t occur, but very slowly. Yet, he admits that it is a beneficial thing, because, “Now we can work from anywhere and it’s been proven that quality work is not linked anymore with a standard type of working, in a determined space, therefore, we must give to our employees the freedom and flexibility they need to be satisfied and productive.“

He also states that the hybrid work will be a permanent thing. The companies must adapt their strategies, especially since now they can access talents that are distributed globally. But the most important thing, as he continues his speech, is that “We are at a crossroads and if the companies resist the changes and force the return to the old way of work, from an office, they risk to lose their top talents and to not attract new people.”

When talking about the challenges faced by the leaders to adapt to the needs of their employees in this context of hybrid work, Andrei Cretu states: “They don’t have to only adapt to the needs of their existing or future employees, it’s a blend – it’s also about the company’s needs, its specific, and there’s no ideal formula that can be applied to all the companies. What works for one, doesn’t for others, and more than this, we have to start giving more autonomy and delegating the capacity of auto-organization individually and team-wise. This auto-organization means freedom for departments and project teams to choose the space they want to work from, the schedule because, in the end, this is the need and the kind of flexibility employees want.”

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