Products and companies such as Milka, Nokia, Adidas, Dacia or Nivea are typical symbols of the best price-quality ratio for Romanian consumers, according to the first Best Buy Award research conducted in Romania by the Swiss organization Icertias.
As part of the research, respondents were asked what they felt represented the best price-quality ratio – the best value for their money – according to their personal experience in a particular product or service category on the Romanian market. The research comprises 56 different economic categories in sectors such as retail, food, footwear, clothing, cosmetics, house appliances, telecommunications or finance.
The questions were open-ended, meaning respondents could freely state the names of producers and service providers which, according to their experience, offered the best price-quality ratio on the market.
For example, for the ‘chocolate’ category, participants were asked to state the name of the chocolate that according to their personal experience and opinion offers the price-quality ratio on the Romanian market. Most respondents answered this question with ‘Milka‘.
To the same question in the ‘facial cream’ category, first place (the largest number of votes of Romanian consumers) was won by Nivea. In the sports footwear category, the number one position was taken by Adidas.
First place winners in other researched categories in Romania include Nokia (mobile phones), Dacia (cars), Acer (portable computers), Arctic (household appliances), Rama (margarine), Maggi (instant “bag” soups), Danone (probiotics), Jacobs (instant coffee), Head&Shoulders (hair shampoo) or Ariel (laundry detergent).
The Best Buy Award research did not measure brand equity or market share. The survey was conducted by the Swiss organization Icertias – International Certification Association GmbH, using a sample of 1,200 respondents. These were all Romanian citizens – exclusively Internet users 15 years of age and older. The survey was conducted using a web questionnaire, from April 15-28, 2013.