Kaufland takes a chance on Ferentari

Kaufland takes a chance on Ferentari, one of the Capital’s poorest neighborhoods

Newsroom 07/10/2014 | 10:32

German retailer Kaufland will open a store on Calea Ferentari in an area that so far hasn’t picked up any interest from the other hypermarket operators. The unit is situated on the Fapiro platform, writes economica.net.

Kaufland recently obtained the permits required to build a store on Calea Ferentari 62, in the fifth district, infamous for being one of Bucharest’s most dangerous neighborhoods. No other hypermarket chain has dared to enter in the fifth district, except for Kaufland (with its Sebastian Unit) and more recently Carrefour which also opened a store on the Vulcan platform, near the aforementioned Kaufland store.

The Ferentari store will cover 13,358 square meters and will include an underground parking lot, according to the urban plan authorized by Bucharest town hall.

Kaufland currently operates seven stores in Bucharest and will launch another three in the country’s capital by the end of the year, on Tudor Vladimirescu street, in Aparatorii Patriei and Ghencea.