Charme Boutique, a multibrand shoe boutique, was opened this week on Dorobanti Road following a EUR 250,000 investment. The store’s owners are Delia Stroea and Gabriela Cristea who also have other businesses. They plan to open new outlets under the same brand in Baneasa Shopping City and Promenada Mall.
The store covers 60 sqm and is located at 59, Dorobanti Road. The 2012 – 2013 autumn-winter collection includes brands like John Richmond, Roberto Cavalli, Calvin Klein, John Richmond, Baldinini, Alberto Guardiani and Fendi. The spring-summer 2013 collection will also feature John Galliano, Sam Edelman, L.A.M.B. by Gwen Stefani and Alessandro dell’Acquasi Enrico Coveri products.
Prices range on average between EUR 200 and EUR 420.
“Charme Boutique started with the desire to create a luxury men’s shoes store as such a concept can’t be found on the Romanian market. We later decided to also include women’s shoe brands because it is known that they are the ones who buy shoes more often,” said Stroea, the store’s manager. The brand selection was done based on the preferences of Romanian shoppers who are very refined when it comes to shoes, she added.