Dona drugstore chain invested EUR 1.5 mln in redesign

Newsroom 26/11/2014 | 15:15

DONA network opened the fifth pharmacy in Bucharest with a new design in Piata Gemeni, respectively, on 105 Basil Lascar Street. The initiative is part of a comprehensive process of decorating and remodeling at the level of the entire network, announced in the beginning of this year.

Still, 30 pharmacies in 17 cities were redesigned, investing up to EUR 1.5 million. The design of the pharmacies are signed by MATIUS Studio, specialist in architecture and retail branding.

“Any pharmacy should be redesigned every 7 years. The process of a large-scale rebranding, which we started this year, is referring to modernize the image of our pharmacies, providing comfort for both patients and pharmacists, as well as alignment to our new market position – a pharmacy as all should be,” said Ovidiu Wencz, DONA General Manager.

The first refurbished pharmacies after the new concept were in Bucharest, Timisoara, Iasi, Galati, Brasov, Baia Mare, Braila, Bacau, Piatra Neamt, Deva Calarasi, Ramnicu Valcea, Buzau, Pitesti, Sighisoara, Vaslui, Turnu Severin, Zalau.

Currently in Bucharest were redeveloped four units with the new design, located on the 13 A block 20 Liviu Rebreanu Street, 3-5 block 101 Corneliu Coposu Boulevard and 197 Ion Mihalache Boulevard, respectively, 133 Calea Giulesti Street.