Business Review acknowledged as one of Romania’s quality brands

Newsroom 16/04/2014 | 23:49

Business Review was chosen as one of the three Superbrands Romanian Guest Brand, together with ArtMark and Neuhaus – a title that acknowledges “a brand which is representative for its market segment” – during the “Superbrands Gala – Romania on Stage”, Tuesday evening, at the Marriott Hotel. The event that brought together more than 100 guests marked the completion of Superbrands Program 2013/2014 run by Superbrands Romania. According to the definition, a Superbrand is “a brand that represents quality and is reliable and distinctive.”

At its sixth edition in Romania, the program awarded 34 out of a total of some 300 brands that were given the Superbrands 2013/2014 status acknowledging excellence in branding. Among them were brands such as Aqua Carpatica, Borsec, Catena, Carturesti, Floriol, Raiffesen Bank, Rigips, Mobexpert and Gerovital.

The program has been run in Romania for the past nine years by the strategic communication company BDR Associates, which was also the organizer of the gala event.

The brands eligible for the Superbrands status are chosen by an international methodology that combines the evaluation of a group of experts – the Superbrands Council – with that of the local consumers. This year, the Council made an initial qualitative evaluation of 1395 brands in 52 categories, according to the three major indicators: Quality – Reliability – Distinctiveness. Some 1,500 consumers from all urban communities in Romania were invited to evaluate the 578 brands that qualified in the final, under a market research developed with the help of Ipsos.