A new vision and management for the agency Pastel

Newsroom 01/02/2016 | 16:06

The integrated communication agency Pastel marks 10 years of activity with a new vision and a new management, under Dana Nae Popa. The agency’s team has 20 senior advertising specialists that are building and supporting agency’s reputation on the Romanian market.

Pastel’s vision and strategy are defined by each team member, 2016 coming with a clear direction towards creativity and integrated solutions. In order to sustain this direction, the agency’s departments are coordinated by specialists whose target is to insure that all the proposals given to the clients have an integrated approach and every component comes with a touch of creativity. Pastel’s key people are: Ramon Gorjanu-Radu and Irina Gingu – creative directors, Mihaela Stoica – client service director, Cristina Oncescu – senior strategic planner, Simona Mincu- head of PR and Oana Cristea – internal communication & public affairs manager.

„The integrated communication represents a strategic priority for Pastel, that comes in the meeting of our partners’ wishes and hopes, every brief being treated not only punctual, staying limited to only certain components, but developing and offering integrated solutions that will bring a plus value to the project. Pastel’s vision is defined by creativity 360 degrees, brought by every team’s specialist, along with the people from agency’s key points. I am glad that we started this 10 years’ mark with such a consolidated and strong team and that in this vision also believed and saw themselves 8 former colleagues”, said Dana Nae Popa, managing director Pastel.

Dana Nae Popa will continue agency’s developing plans in line with the team’s vision, hoping that every client will see in Pastel a trustful partner for its business.

„2016 started with new challenges, both from the clients’ side and new business partners’ side. The first won pitches at the beginning of the year come as a confirmation of the fact that the direction we are heading on is the good one and that what we are delivering meets clients’ expectations. For use there are no big or small briefs, complex or simple ones, there are only challenges and projects that the clients trust to leave in our hands. We are happy that more and more clients are aware of the fact that their imagine and reputation can grow only through an integrated communication and are open to creativity, understanding its value,” also said Mihaela Stoica, client service director at Pastel.

The agency offers integrated communication services for companies such as: Beiersdorf, Bergenbier, Bonduelle, Colgate-Palmolive Romania & Poland, Dacia & Renault, Jacobs Douwe Egberts, JTI, Kika, Mega Image, Mondelez, Omega Pharma, Podravka, Reckitt Benkiser (Durex & Scholl), Royal Canin Romania & Bulgaria, Sandoz, Sensiblu, TCC, TenarisSilcotub.

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