On March 17, Crowne Plaza Belgrade lightened up their hotel rooms forming “I ♡”, sending love and support to all who need. A series of other beautiful messages followed after that, all over the InterContinental Hotels Group. Among them, Bucharest’s Intercontinental and Novotel, which is not part of IHG, but join the initiative.

We are living interesting times, everyone worrying about the new virus that currently occupies our agendas. And yet, signs of faith and love appear in different forms.

“In these difficult times for the hospitality industry and for the mankind, we send our love to all our guests, fans, clients and colleagues from Romania and from all over the world. Tonight, IHG hotels across Europe are illuminating their facades in the shape of a heart, sending their love to all of you and to all the unsung heroes fighting to save lives. Share our love to all you dear ones”, say IHG representatives.

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