XXXLutz, the second largest furniture retailer in the world, enters the Romanian market and opens two XXXL stores in Bucharest

Mihai Cristea 03/02/2021 | 15:52

XXXLutz, the second largest furniture retailer in the world, enters the Romanian market and opens, on February 3, 2021, 2 XXXL stores, in Bucharest’s Militari and Pallady areas.


The process is part of the expansion strategy of the Austrian group XXXLutz, which, in December 2019, took over all of the kika subsidiaries in Eastern Europe. The two new stores in Romania have gone in past 12 months through a process of transformation, the values and identity of XXXLutz now being found both in terms of store design and product collections.

Romanian consumers will benefit, starting this month, from a more varied and colorful portfolio of products, at the best prices, as well as from excellent services. Moreover, those who choose to be part of the XXXL Card Premium loyalty program will enjoy personalized offers and many benefits.

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“Romania is a market with potential, in which we aim to strengthen our presence, because the public has a growing openness to quality home furniture and decorations. Our goal is to redefine the consumers’ experience, bringing them useful services, design ideas and sources of inspiration, as well as beautiful, colorful, durable products, at high standards and attractive prices. Our XXXL stores will offer customers access to modern, carefully selected collections from suppliers around the world. Also our goal is to become the number one furniture retailer in each market we operate, to be the first choice for every customer. In this respect we are using the experience collected through our international presence and bring to the Romanian market the best practices identified from our 320 stores.”, says Mario Brozović, XXXLutz Country Manager.

XXXLutz is a store concept in which the collections, the team, the quality offers, are XXXL in size, for people with XXXL plans.

The XXXLutz comes with XXXL assortments, over 20.000 products – furniture, accessories and everything necessary to turn a house into a home. Thus, whether they want a modern, industrial-style kitchen or a warm, rustic-looking living room, customers will be able to choose from a variety of items, of different shapes and colors, from manufacturers around the world.

Moreover, innovative services are now available to Romanian consumers, like, for example, the protection against stains caused by food or beverages, available for all upholstery products, from the XXXL assortment.

Moreover, as a member of the largest and most innovative association for the purchase of furniture and household accessories in Europe, GIGA, the XXXLutz Group benefits from advantageous commercial conditions, which are transferred to the end customers, so that they may benefit from the best quality-price ratio on the market.

Visually, the identity of the XXXLutz brand is represented by the 4-foot chair, which highlights the values on which the company is based: exceptional quality, advantageous prices customer satisfaction, and perfect services.

“These are the criteria that guide us in everything we do, from the selection of products and suppliers, to employee support and development programs, from projects aimed at the environment, sustainability and community, to the additional facilities offered to our customers,” continues Mario Brozović.

The XXXLutz stores in Bucharest are open from Monday to Saturday, between 10:00 and 21:00 and on Sunday, between 10:00 and 20:00.

The opening campaigns brings not only thousands of offers but also fun activities, for both adults as for children.

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