Social media are fantastic platforms for companies that want to strengthen their brand and reach their target group in a more personal way.
Potential customers usually analyze an online business before deciding to reach out or buy a product. They look at a company’s website, social media profiles and read reviews before committing to a brand.
If you, as a brand manager or marketer, are not active on social media, you risk losing business due to potential customers becoming unsure about your brand when they compare it with other players in the same industry. This is a strong contributing factor to why your business should invest in being visible on social media.
As there are over 3.6 billion people who actively share information on social media, you have no excuse not to use this available detailed information that can help you successfully target specific consumer groups, because everyone knows that data is an integral part of any successful marketing strategy.
In this article, we share social media reporting tips for becoming a data-savvy marketer.
Look at Growth Tools
Every good marketer knows what presence on different social media does for businesses and anyone who wishes to boost their operation should therefore focus on growing their following. However, growing your following doesn’t happen overnight, and this is where growth tools can help you.
For example, you can invest in Instagram growth tools, such as Nitreo to significantly increase the number of your followers. But, because Nitreo uses automation and bots, keep in mind that while it may help you gain followers, the authenticity of those followers is questionable. So, you might want to explore other alternatives that can help you grow your following organically with real users who are interested in what you have to offer.
Set Clear Benchmarks and Goals
As soon as you figure out how to analyze your data, learn how to use the data for growth. Setting benchmarks and goals is usually the best way to go about this. Think about achieving your goals, the obstacles and requirements that are involved, and why you want to specifically realize this goal. Once you have this figured out, choose what metrics you will use to measure your progress.
Always make sure that these metrics are attainable and if a concrete goal is long-term, break it into smaller milestones so you can feel confident in your progress and remain motivated. Also, ensure that your goals are relevant and follow a realistic timeline.
Track Post Performance and Reuse Your Top Posts
Once you know where and how you want to grow, use your digital presence to obtain crucial insights. For instance, use in-app Instagram analytics and if you use a business profile, you can easily sort posts according to which posts are most liked, shared, and saved and the Instagram algorithm will categorize them as high-value.
Furthermore, there is no fault in repeating your success if the content has proven to perform well. In fact, it’s a great idea. However, when doing so, think about using different platforms. It’s perfectly fine to repost on Twitter more than Facebook or Instagram since Twitter is a fast-paced platform.
For this reason, it’s more natural to republish content a few days later on Twitter. On the other hand, you should wait for a few weeks or up to a month if you want to repost on Facebook or Instagram since followers might get frustrated with repetitive content.
Discover the Best Time to Post
Taking the time to reply to followers who re-post, share, or comment on your posts shows that you care about and appreciate them. Another factor important to post-performance is the timing of the posts. It’s well-known by now that there are times of the day or week that are better to share your content.
However, there is no single best time to post as each brand and platform have their unique posting time. As a marketer, you just need to analyze the performance of your previous posts to determine when your followers are most active and then publish at that time. Learning what is the right time for you to post can make or break the overall success of your social media strategy.
Data-driven is nowadays a big word in marketing. With new technological advances daily, our lives are changing and businesses are growing. Sharing information on social media is predicted to increase to about 4.41 billion by 2025 and this is excellent news for marketers who can use this data to reach their specific goals.
To become more data-savvy, create analytics reports, set clear benchmarks and goals, and discovers the best posting time and soon enough your social media plan will soar into success.