MGID, a global advertising platform, has announced its membership in IAB Romania, an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. Through collaboration with other players in Romania, MGID aims to implement new standards and change the industry for the better.
As a member of IAB, the company aims to promote transparency, privacy-first policies, and compliance with regulations in order to create a level playing field for all parties involved in the digital advertising ecosystem and build trust and confidence among consumers, advertisers, and publishers.
“IAB Romania does important work in the market, and we are delighted to become its member. MGID’s mission is to empower brands and publishers to work together transparently to create a great consumer experience that drives campaign results and monetization. Through our privacy-first targeting technology, we are focused on helping brands to deliver relevant, high-quality digital advertising campaigns that are not only safe but also effective,” commented MGID CEO Sergii Denysenko.