The marketing and communication agency June Communications took over, starting in March, the PR activities for SIGNAL IDUNA, Romania’s number one health insurer.
SIGNAL IDUNA is a 15-year-old insurer on the Romanian market, with a subscription volume of over 138 million lei at the end of September 2022, up 40% compared to the same period in 2021.
“SIGNAL IDUNA operates in a competitive and well-regulated environment, where the most efficient and professional communication of the insurance products and solutions offered is necessary. We want to continue on the path we started, that of being as close as possible to our customers and understanding their needs to create products that help them enjoy health, both from the point of view of prevention and treatment and recovery regardless of complexity.
We aim to consolidate our position as the market leader in the health insurance segment and become an essential player in general insurance through competitive products and exceptional service quality. And to achieve this goal, we have selected a suitable communication partner with extensive experience in insurance and financial services”, declares Lidia Malacia, Marketing Manager SIGNAL IDUNA.
June Communications is an agile B2B public relations, communications, and marketing agency with a wealth of expertise in financial services, insurance, technology, agriculture, and automotive sectors.
The company started its activity in 2018 in the startup segment, developing several partnerships with Romanian and international businesses and expanding its SME and corporate division over time.
“The partnership with SIGNAL IDUNA is a natural evolution of our portfolio. In the last five years, we have progressively developed our expertise in the area of financial services, fintech, and insurance brokerage, complementing my professional experience accumulated during 12 years as PR & Marketing Manager for the leaders in commercial credit insurance in Romania, as well as for the UK and Ireland.
The insurance market in Romania is still very young compared to other European markets. According to a report published in 2022 by the ASF, the health insurance market represented 4% of the total insurance market in Romania. This history creates the right context for us to support SIGNAL IDUNA to fulfill its mission of making a real contribution to improving the health of Romanian society, through products suitable for the needs of companies, regardless of their size, as well as individuals, through a process of continuous education in the protection zone”, declares Iuliana Floricică, CEO of June Communications.