June Communications expands the partnership with the agri-fintech Tarfin for the second year of activity in Romania

June Communications, the marketing and communications agency providing services for companies in various domains, from agriculture to technology, IT&C, fintech, financial services, and retail, announces the extension of its partnership with Tarfin, the regional leader in the field of agricultural funding, of Turkish origin. Thus, the agency continues its agriculture field development, one of the key activity segments of the company.

The June Communications agency has collaborated with companies specializing in the agricultural field, from agri-fintech to small and medium enterprises and corporations, such as Agra Asigurări, Agreena, and Aon Romania, and it is involved in two European projects funded through the Horizon Europe program for the next five years, InBestSoil and BIOservicES. The company has consolidated its expertise in the agricultural sector, offering PR services, Media Relations, Social Media, Email Marketing, employer branding campaigns, and events management, and recently expanded its service package in the SEO content area through blog and link-building articles. June Communications has written over 70 blog articles and over 900 social media posts, securing over 2000 media appearances for its clients in this field in the last three years’ campaigns dedicated to agribusiness clients.

“The agricultural field is a key one for us, and beyond the significant weight in the client portfolio, it is one with which we resonate from the perspective of the common values of the sector and those of our organization. We aim to contribute to the industry’s development by supporting companies to thrive through strategic communications, with the common motivation to transform agriculture into a valuable and sustainable economic segment for us and future generations. We appreciate our collaboration with Tarfin, a valuable client to us, active in an innovative market segment, combining financial technology with agriculture, and we want to realize many more impactful projects together,” states Iuliana Floricică, Co-CEO and founder of June Communications.

Tarfin is a regional agri-fintech that provides solutions to agricultural players through its digital platform. The company currently collaborates with over 200 local distributors in almost two years of activity in the Romanian market, and its plans for the following years include developing its partnerships network. With the mission to support agricultural production through technology and specialized retail partnerships, Tarfin enables small farmers or producers to purchase the necessary inputs quickly, paying at harvest. This way, Tarfin is actively involved in society, contributing to farmers and sector development in Romania. By involving strategic investors, such as local banks and partners like Elevator Ventures – Raiffeisen Bank, Syngenta Group Ventures, Yara Growth Ventures, Quona Capital, BIC Angels, Collective Spark Fund, and Wamda, the company grants over 10 million euros in financing in the current farming season, aiming to support the rural environment development through democratizing the financing access.

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“We are committed to supporting the financial requirements of Romanian farmers, contributing to positioning the agricultural sector among the performant industries in Romania. The partnership with an experienced agency in the agricultural field marked an important step in our local market positioning strategy, as we successfully shared our mission with the farmers and important players in the field from the first months of activity. June Communications team completely understood our activity, business model, and plans, and the actions implemented together contributed to fulfilling our objectives,” states Adina China-Birta, general director of Tarfin Romania. 

The companies have collaborated since April 2022, when Tarfin entered the Romanian market. Besides the PR, Media Relations, Email Marketing, and Social Media services adding to the communication package the SEO content writing services through educational blog articles.