Jam Session Agency is strengthening its management team. Ioana Cadîr becomes the General Manager

Miruna Macsim 17/11/2023 | 10:03

Jam Session Agency, Europe’s number 1 independent agency according to Effie Index, announces the strengthening of the management team. Thus, Ioana Cadîr becomes General Manager, Alexandra Vestineanu takes on the role of Client Service Director, while Valentin Suciu and Andreea Ghenoiu continue to enhance the agency’s creative output and cultivate its innovative spirit.

By Romanita Oprea


These changes come in response to the challenges brought on by the agency’s significant growth over the past two years, in order to keep up the pace with all the changes seen in consumer and client behaviour, as well as to accommodate the company’s development plans.

“This industry has changed many times since I entered it in the late ’90s. But my dream has never changed: to surround myself with ambitious and empathetic individuals who want to change the world through memorable communication and lateral thinking. And who can make a successful business out of it. With the current team at Jam and the path we are on, I feel like I am living my dream,” says Valentin Suciu, Co-Founder & CCO of Jam Session Agency.

The new management team structure comprises four key roles, each with well-defined responsibilities, in a new game, where business understanding, clear strategy, smart data usage, continuous learning, and challenging the status quo must happen in parallel. Therefore:

  • Ioana Cadîr, in her new role as General Manager, takes on responsibilities related to the company’s strategic direction and business.
  • Alexandra Vestineanu focuses on financial efficiency and processes in client and supplier relationships, in her new role as Client Service Director.
  • Andreea Ghenoiu leads the creative department, bringing vitality, structure, and innovation into creativity, from her position as Creative Director.
  • Valentin Suciu is responsible for development and learning activities, creative culture, and generating new business opportunities in his role as Co-Founder & CCO.

“With over 70 team members, we can no longer expect changes to happen overnight, especially since, both for us, the upper management team and the middle management team, there will be a period of transition towards new roles, responsibilities, and learning new skills. The clear and focused allocation of roles is aimed at implementing a vision oriented towards generating efficiency and real impact for the clients, in order to set new standards in partnership relations and business understanding. At the same time, this change and the clear role delineation lead to a shift in the agency’s internal dynamics, allowing us to grow harmoniously in a collaborative culture that is already built on many strong and truly spectacular individuals,” said Ioana Cadîr, General Manager of Jam Session Agency.

Through the new internal processes, the leadership team will continue to prioritize creativity and efficiency, without forgetting showmanship – the elements that have propelled the agency to the forefront of the industry.

“The changes brought in the management team level, successfully crown a period in which we tried to get to know each other better from a leadership and business perspective. Ioana leads the way, Andreea embellishes the journey, I ensure that the path is as smooth as possible, and Vali helps identify new ways to navigate the road. I am very confident that each of us has found the area where we can truly bring value in relation to our colleagues who accompany us on this journey, without whom nothing would be possible, with the clients who are our true partners, and with ourselves, as we desired to bring perspective, clarity, and vision,” says Alexandra Vestineanu, Client Service Director & Partner at Jam Session Agency.

Jam Session is an independent project of a large creative company, where the shareholders are also participants, a place where people share the vision and the desire to build brands through communication with powerful and brilliantly executed ideas, in an industry where the focus on brand communication investment and craft is diminishing.

“In the last 10 years, I have been 100% creator and creative, a small manager, then a middle manager, then a manager over dozens of people, and a partner, surpassing fears and limits, and desiring to provide people with security, direction, and good vibes. I don’t know if I’m a businesswoman today, but I feel like I can preserve my creative DNA and, at the same time, develop my obsession to create processes that replicate the creativity that has brought us here, without getting lost in procedures. I believe there are many very talented people at Jam who work on many great projects because we strive to generate creativity with a purpose, whether it’s for a business or an NGO. And that’s what makes this place special, a place where clients come for that je ne sais quoi,” added Andreea Ghenoiu, Creative Director & Partner at Jam Session Agency.

Currently, Jam Session Agency’s portfolio includes brands such as eMAG, Tazz, Untold, ING Bank, Flip.ro, Carrefour, Sodexo, Olx Group with the brands Olx, Storia, and Autovit, Poliana, Kinetic, Veka, Linco, Pufina, Bilka.

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Miruna Macsim | 27/11/2023 | 17:41
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