INOVEO, the Romanian branding agency, ignites creativity and strategy direction with a team-workshop in Berlin

The entire INOVEO team has recently participated in a discovery and inspiration trip to Berlin, which also provided a great opportunity for an authentic teambuilding. Part of INOVEO’s internal strategy to develop, strengthen its team’s cohesion, and fuel the creativity of the brand and design team, is to organize such creative workshops on a regular basis.

The five days spent in Berlin under the guidance of Juergen Bamberg, Creative Director and INOVEO partner, were marked by a strategy workshop, uncovering latest branding & design trends, and customized team activities in the city. Targeted visits to prestigious museums were specially added to the event agenda. The list included stops to the iconic Museum of Letters – Buchshtaben Museum, Bauhaus Archive/Design museum, Berlinische Galerie, and Futurium, and lots of walking in Berlin – the best way to discover and feel the real pulse of the destination. Each day was marked by the team’s most favorite activity – “INOVEO brand walks and talks”, to observe window branding, outdoor, signage, coffee shops branding, restaurants or trend setter boutique hotels in cool areas of Berlin, while literally tasting what Berlin has to offer in terms of culinary and beyond. Among the objectives achieved by the team during the workshop were the reiteration of INOVEO’s brand values and the redefinition of its mission. Both the values and the role of each member’s involvement were intensively discussed and better understood, generating ideas on how these will be brought to life by the team for both internal and external projects in a most efficient and unified way.

“Innovation is an ongoing process that needs to be supported, as does the strength of a team. We considered such a team activity – a discovery trip abroad – as a best choice for us at INOVEO to star the year. And we couldn’t have picked a more vibrant destination than Berlin, an inspiring city for brand innovators around the world, a truly multicultural city. We invested time and spent some great days away as a team, with lots of information, discovery, fun and inspiration. Surely these days will leave their mark on us and on our work, thus our clients can continue to rely on a solid, creative and more connected branding team.” Dochița Zenoveiov, Brand Innovator and Founder INOVEO Consultants.

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